With his penchant for issuing such statements as "I consider myself the greatest craftsman/director/imagemaker on this planet," it is not surprising that bald, intense filmmaker Tony Kaye embroiled himself in one of the most colorful creative battles in 1990s Hollywood.
Raised in an Orthodox Jewish household, British-born Kaye bucked his working-class roots to forge a career as an artist. To fund his art, Kaye entered the British advertising business, discovering that commercials could become an avenue to filmmaking as well. Honing his craft for ten years, Kaye became a highly paid, award-winning creator of public service announcements and TV spots for Nike and Mercedes-Benz. Kaye also gained notoriety as a conceptual artist whose "hype art" included ads anointing himself "the most important British director since Hitchcock."